The dedication to raising awareness within the NFL community about Chronic Traumatic Encephalopathy (CTE) and its lasting impact on football players. Our comprehensive, multi-platform campaign addresses this critical issue through a strategic combination of billboards, social media initiatives, transit advertising, and television commercials. By leveraging diverse forms of media, we aim to spark meaningful dialogue, promote education, and encourage proactive measures toward player safety. Through this initiative, we strive to illuminate the long-term effects of CTE and inspire a safer, more informed future within the NFL. 

This campaign brings awareness to the NFL community regarding Chronic Traumatic Encephalopathy(CTE). To tackle the urgent problem of this condition and its long-term effects on football players, the multi-platform campaign includes billboards, social media ads, transit ads and commercials. 

Description 

I sought to show a significant contrast regarding colors which are associated with the players mood in the ads. This representation of color is a visual display of what maybe happening on and off the field. We seek to bring that statured visual for the players and fans so they are able to understand that CTE and the symptoms that follows along through a better perspective