Flow Down is a dance-based electronic game where players create, customize, and express themselves through a fully stylized avatar. The experience emphasizes individuality, allowing users to showcase their personality through fashion, rhythm, and unique musical beats. This project presents a full 360° campaign illustrating how the concept would come to life as an exclusive title for the PlayStation 5. 

Description 
The central goal of the Flow Down project was to establish a cohesive visual identity for the brand. This involved selecting the color palette, typography, and even the game’s name—each element chosen to represent the culture and energy the game embodies. Vibrant colors were essential for achieving a bold, dominant presence, while the chosen font carries a distinct “funk” that adds personality and sets the brand apart. 

Every design choice was made with consistency in mind, aiming to create a gritty, in-your-face aesthetic that reflects the dynamic style of the game. This project showcases how these visual and conceptual elements come together to form a unified, memorable brand identity.