We aim to spotlight our exclusive limited-edition cookies through a dynamic collaboration with Super Bowl Champions, the Philadelphia Eagles. This partnership not only celebrates the spirit of Philadelphia but also extends our reach to audiences in major markets across the country, including New York, Chicago, Tampa, Los Angeles, and beyond.

Description

This campaign centers on showcasing the irresistible flavor and appeal of our cookies in a fun, engaging, and success-driven way. While several creative directions were explored, we ultimately embraced an authentic “Eagle” concept—infusing human characteristics into the iconic bird to symbolize strength, pride, and individuality. By highlighting distinctive features such as the eagle’s head, beak, wings, and talons, the design conveys both humor and creativity. This lighthearted yet bold artistic approach allowed the campaign to stand out while reinforcing the powerful connection between brand identity and team spirit.